Data storytelling @ Guideline

At Guideline, I produce quarterly research reports to highlight the value of employer-sponsored 401(k) plans and the role retirement planning plays in overall financial well-being. These reports are built to strengthen brand awareness, generate leads, and secure PR coverage in relevant industry publications.

Are employers undervaluing 401(k) plans?

A report on the disparity in the perceived importance of retirement benefits between employees and employers.

What’s causing the gender gap in retirement savings?

A look at how the gender pay gap impacts retirement savings and overall financial literacy.

How 401(k) access helps build financial confidence

How employer-sponsored 401(k) plans can be a gateway to investing and building financial literacy.