Don't Call Me Plus-Size: Sarina Nowak on How The Media Distorts Body Image

I wrote this piece of branded content for Simply be, a leader in plus-size women’s clothing. The article spotlights Sarina Nowak, a famed plus-size model working to create more representation for women of all sizes in the fashion industry. In print, the article was distributed through the Los Angeles Times, and online, via Simply Be and Nowak’s social media channels.

“This is an exciting time to be curvy,” says fashion model Sarina Nowak. “Many brands are paying attention to the demand for size inclusiveness and creating collections for curvy women that are more fashionable.”

While many retailers adopt a one-size-fits-none approach, Sarina urges marketers to think twice before using the term “plus size” —  a label whose definition varies by retailer, but often refers to size 16 and up.

“I don’t like the word plus size… I prefer curvy,” she says, laughing. “Plus size implies that it’s not normal or that it’s negative to be a different body type.” 

Sarina hopes this industry shift will provide hope for the millions of young women and girls who struggle with poor body image and low self-esteem. “All women should be included in fashion and feel great about what they are wearing. No body type should be made to feel less than another.” 

From wearing all-black to avoiding horizontal stripes, Sarina encourages curvy women to leave behind outmoded style rules. 

“Women should feel free to wear whatever they like,” she declares. “Personally, I like to wear high-waisted swimsuits and jeans because it’s more flattering on me. But there really are no rules for curvy women.” 

After competing on the fourth season of Heidi Klum’s “Germany’s Next Top Model,” Sarina started using social media to connect with fans and followers. Her advice on boosting body confidence? 

“The secret to feeling sexy is to really love yourself and to truly embrace your body. When you learn to embrace your body, the confidence follows,” she advises. “If there’s a day you don’t feel good, write five positive things that you love about your body and yourself and look at it every day.” 

She also recommends avoiding social media accounts that portray unattainable beauty standards. 

“Only follow your role models, your mentors, or people who inspire you and make you feel good about yourself.”