Heart Health Content Campaign
Heart disease causes one-quarter of all deaths in the United States today. Unfortunately, these numbers continue to rise each year despite preventative measures, proving that anyone can be at risk for cardiovascular health issues.
At Mediaplanet I executed a multi-channel content campaign with the goal of educating readers on the importance of cardiovascular health, heart disease warning signs to watch for, and precautions that decrease risk.
I served as editor-in-chief of the campaign’s print edition, distributed within USA Today in New York, Boston, Los Angeles, Dallas, Houston, New Orleans, Pittsburgh, and Cleveland. I also wrote and developed content for the campaign’s online component, including sit-down interviews with Larry King, Jillian Michaels, and Bob Harper, as well as branded content for the American Heart Association.
CLIENTS & PARTNERS:
Here are a few of the brands who sponsored the content I wrote for this campaign:
Content:
Here are a select few pieces of content I wrote for the campaign.
Larry King Combats Heart Disease Beat by Beat
In an exclusive interview, the iconic television and radio host shares his experience struggling with and overcoming heart disease.
Are You at Risk for Heart Disease? (Spoiler: Yes, You Are.)
This branded infographic for the American Heart Association will make you question everything you know about heart health.
Bob Harper’s Tough Lesson in Heart Health
Each year 735,000 Americans have a heart attack, and in 2017, celebrity trainer Bob Harper was one of them.
Chef Marcela Valladolid Has Breakfast Down to a Science
I sat down with the chef to discuss why she prioritizes nutrition and tradition in the kitchen.
7 Cardio-Friendly Reminders from Shaun T.
I asked the brains behind some of the world’s most infamous fitness programs for diet tips.
For One Triathlete, Atrial Fibrillation Is Just Another Hurdle
In 2010, a heart ailment nearly ended Madsen's career, but he refused to give up on his goals.
Breaking Bread with TV’s Toughest Trainer Jillian Michaels
I chatted with the fitness icon about how breakfast sets you up for success in the gym, at school, and at work.
Why NBA Star Paul George Takes Stroke Prevention to Heart
George was just 6 years old when his mother suffered a stroke. Today, he urges prevention and awareness.
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