American Heart Association Content Campaign
At Mediaplanet, I led a multi-channel branded content campaign for the American Heart Association, aimed at educating readers on the importance of cardiovascular health. The campaign highlighted key warning signs of heart disease and shared practical precautions to help reduce risk.
Content I created for this campaign included sit-down interviews with Larry King, Shaun T, and Bob Harper, as well as an interactive infographic that outlined risk factors to be mindful of. I also served as editor-in-chief of the campaign’s print edition, distributed within USA Today in New York, Boston, Los Angeles, Dallas, Houston, New Orleans, Pittsburgh, and Cleveland.
Content:
Here are a select few pieces of content I wrote for the campaign.
Larry King Combats Heart Disease Beat by Beat
In an exclusive interview, the iconic television and radio host shares his experience struggling with and overcoming heart disease.
Are You at Risk for Heart Disease? (Spoiler: Yes, You Are.)
This branded infographic for the American Heart Association will make you question everything you know about heart health.
Bob Harper’s Tough Lesson in Heart Health
Each year 735,000 Americans have a heart attack, and in 2017, celebrity trainer Bob Harper was one of them.
7 Cardio-Friendly Reminders from Shaun T.
I asked the brains behind some of the world’s most infamous fitness programs for diet tips.
THX 4 READING! 👋
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