Cover story for Mediaplanet’s “Body Empowerment” issue, published with Los Angeles Times and distributed at New York City's BeautyCon Festival.

In 2011, fashion blogger Gabi Gregg broke the internet by posting a photo of herself on social media wearing a striped bathing suit, using the hashtag #fatkini in the caption. Since she's become a fierce advocate for diversity in the beauty industry.

"Inclusivity is important because it directly impacts people's self-worth," Gregg explains. She believes that the only way to truly effect change is by including all sizes not only in the media's portrayal of women, but also in retail.

"We have come a long way, but we still need and deserve way more retail options," she says laughing. "When you only see certain sizes represented in the media, or are left out of the shopping experience because your size literally doesn't exist in stores, how are you not left feeling less-than?"

Retail needs therapy

Studies show that few designers cater to the demographic of women in the U.S. who wear sizes 16 and 18, despite it being the country's average. She continues, "There are currently about five brands that consistently provide quality, on-trend designs — which isn't nearly enough, nor anywhere near what straight-size shoppers have."

“When you only see certain sizes represented in the media, or are left out of the shopping experience because your size literally doesn’t exist in stores, how are you not left feeling less-than?”

Gregg is quick to note that to achieve true progress on and off the runway, brands will need to look beyond size diversity.

"We also need more representation when it comes to race, shape and ability. It's nice that size 14, hourglass-figure, light-skinned women are finally being seen, but there is so much more diversity necessary before it feels like true change."

TAKING ACTION

Gregg urges fans and followers to use social media to let brands know where they're falling short.

"Call out companies, public figures or even friends if you see something that could harm larger folks," she says. "Social media has really changed things. Regardless of who you are, you are able to leave feedback and get the word out when you see something that you know isn't right."

Earlier this year, Gregg teamed up with Swimsuits for All to launch a collection of stylish swimsuits for women of all sizes. She says the line exudes "boldness, confidence, and power."

"Long gone are the days of being forced to buy matronly floral prints and skirted one pieces," she declares, clapping.

A recent Refinery29 survey found that 42 percent of women report feeling bad about their bodies after looking at others' beach photos. Gregg hopes that her designs will help women feel more confident under the cruel summer sun.

"Go to the beach or pool with a group of supportive, body positive friends," she recommends. "And if you're wearing something you love, I promise that your confidence will skyrocket." ■

Gabi Gregg on the #Fatkini and Fashion’s Big Diversity Problem

Retail needs therapy

TAKING ACTION