Content Marketing Portfolio

Quick links to my work:

• SEO content

• Brand campaigns

• Reports and data storytelling content

• Brand content

• Thought leadership

• Ebooks and other gated content

• Video

• Print production

• Infographics

• Sales enablement

Educational content that wins audiences and search engines 🌎

Throughout my career, I’ve developed countless pieces of search-first content for both B2B and B2C companies. When it comes to creating SEO-optimized content, I start with the basics: search volume and keyword difficulty. But my approach doesn’t end there.

I dig deeper — analyzing search intent, identifying gaps in both the SERP and competitor content, and assessing the topical and domain authority of competitors. This approach allows me to create SEO content that ranks well and resonates with audiences. 

The proof is in the pudding. At Guideline, I helped develop and execute the SEO content program, which drove a 138% increase in organic search impressions and a 45% growth in organic blog users within its first year.

Brand campaigns that make a splash 💦

When I joined the team at N26, I had one clear mission: help a beloved European bank make a splash in the US market. To achieve this, I worked with a small but mighty team to develop and launch two brand campaigns. First, we went big with an out-of-home campaign across New York, San Francisco, and Chicago, which earned profiles in The Drum, Bank Innovation, Marketing Daily, and Tearsheet. We followed that up with an online video series with Viacom and comedian Jimmy O. Yang.

Creativity and data are at the heart of both campaigns. From developing taglines to writing scripts and brainstorming treatments, we leaned on data to spotlight the features our customers loved most. We then brought those features to the forefront with fresh, attention-grabbing copy and visuals designed to resonate with audiences and set us apart from the competition. Check out both campaigns below.

Data reports that work across the funnel 🎯

In content marketing, it’s important to not just make bold claims, but to substantiate them with evidence. At Guideline, I used data storytelling to help put some weight behind the brand’s positioning and RTBs.

To create these reports, I leveraged customer data to highlight the company’s key differentiators and incorporated industry averages to strengthen narratives. I also collaborated with the research team to develop studies on key industry topics. These reports were used to generate leads via paid social ads and were also pitched to relevant industry publications, resulting in placements in Plan Adviser and Benefits Pro. Check out a few of my favorites linked below:

Brand content that Dazzles and Delivers ✨

While branded content has the potential to build trust and visibility, many brands fall short in its execution. When developing branded content, I shift away from direct selling to crafting stories that engage rather than interrupt.

At Mediaplanet, I created branded content across print, digital, social, and video for companies in various industries. Below, you’ll find two examples I developed for HSBC and the American Heart Association.

Thought leadership content that moves the needle 💡

It's no secret that thought leadership content helps companies establish themselves as industry experts and build trust with audiences. But effective thought leadership goes beyond just words on a page — it’s about telling impactful, accessible stories.

At Guideline, I developed a thought leadership content engine that featured company executives tackling complex topics such as 401(k) compliance, regulation, and legislation. I worked to refine their voices and simplify intricate subjects so they were easy to understand, regardless of a reader's expertise. This approach led to placements in publications like Nasdaq, Plan Adviser, and Benefits Pro. Below are a few examples:

Gated content that captures attention and leads 🚀

I covered various beats as manager of Guideline’s content marketing strategy, including lead gen content. This included producing ebooks, reports, templates, case studies, and other gated assets designed to introduce new prospects into the sales funnel. One of my favorite examples was a compliance-focused ebook. Check out the link below: 

Video content that educate and engage 🍿

At Mediaplanet, I created video content for clients spanning various industries. Two standout projects were campaigns with PayPal and HSBC, where I developed video content highlighting their initiatives to empower women in business.

For these campaigns, I played key roles in concept development, storyboarding, conducting interviews, managing the review process, and crafting the distribution strategy to ensure the content reached its intended audience effectively. Watch both below:

Print CAMPAIGNS that keep pages turning 👌

Print has always been my first true love. As a child, I would flip through magazines and newspapers at the grocery store, captivated by the stories and visuals. That early fascination led me to pursue a career in writing. So, when I had the opportunity to serve as editor-in-chief for Mediaplanet's print campaigns, it felt like a dream come true.

For 3+ years, I led the production of more than 200 issues, setting the editorial direction, making final calls on content and layout, managing tight deadlines, ensuring strategic brand placements, and guiding a talented production team. Below, you can check out some of the print work I oversaw at Mediaplanet:

Infographics that that captivate and convert 📊

Throughout my career, I’ve had the opportunity to work with both B2B and B2C companies to create branded infographics that boost brand awareness, drive organic traffic, and generate leads. From brainstorming initial concepts to writing, editing, and overseeing distribution, I’m hands-on at every stage.

At Mediaplanet, I helped launch branded infographics as a new product offering, opening up a new revenue stream for the business. Below are some of my favorite examples: